Business Workshops & Incompany Training
Want to apply new techniques and valuable insights immediately?
Practical solutions to specific business challenges.
Handouts and reference materials to create lasting change.
Full of energy and with a WOW feeling to take action.
Recognized
In-depth content knowledge and expertise within the field.
Unique
Implement the secrets of the most successful companies.
Practical
Immediately applicable actions, valuable insights and quality assurance.
"I had asked Gust to give a presentation on cognitive biases. By asking targeted questions in advance, he was able to connect well with our needs. The result was an interactive workshop in which theory was combined with real-life examples and a subsequent assignment. The communication with Gust was pleasant and smooth, also during the workshop he knew how to keep the attention of the participants. As far as we are concerned, a positive experience."
About me
“Knowledge is potential power”
Urgency + Entertainment = purposeless.
Entertainment + Content = irrelevant.
Urgency + Content = boring.
Urgency + Entertainment + Content = Power.
In both small and large companies, in business and consumer markets, I have helped companies grow as a Growth Consultant and Head of Business Innovation.
Within these roles, I have:
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- Spent millions of dollars in marketing budgets.
- Conducted hundreds of experiments.
- Contributed to hundreds of millions of dollars in sales.
- Won 4 (inter)national professional awards.
What distinguishes growth companies from shrinking companies? Over time, those patterns become apparent.
Those patterns can also be found in countless books, articles and models.
My goal? To effectively implement the right patterns to bring about meaningful change.
7+ years experience in marketing
Revenue attribution
Marketing budget spent
Experiments run
Monthly readers
Subjects
What are you looking for?
Business-Driven Marketing Canvas
One A4 Marketing Plan
Understanding pain points, needs, frustrations and benefits.
Effectively chart the journey from person to customer.
Assess strengths, weaknesses, opportunities and threats.
Business-Driven Mrkt. Strategy Map
One A4 Goals & Strategy
Data-driven and well-articulated marketing strategy.
Company-wide impact through alignment with business goals.
Apply focus in both the short and long term.
Artificial Intelligence
Work 10x Smarter with AI
What AI can or will mean for you and your business.
How you can best start applying AI in your business.
Hackathon to apply AI directly to prioritized use cases.
Product-Market Fit
Finding Your Market Fit
Enthusiastic customers in a market with great potential.
Discover the bottleneck of your market, product or customers.
Make your team instantly customer and market focused.
TAM SAM SOM & Decision-Making Unit
Cash In On Market Potential
Segmenting your market into manageable parts.
The most efficient and effective Go-To-Market Strategy.
A good look at the competition and differentiate yourself.
Cialdini Principes
Art of Persuasion Unleashed
Brain-friendly influencing with proven tactics.
Which principles are best for you to apply and when.
Instantly implement effective influencing techniques.
Is your topic not listed? Ask about the possibilities and get in touch.
Internationally recognized with 4 prizes and 11 podiums
View my work at Fingerspitz with JohnBeerens.com, Bruynzeel Keukens and Lampidee.
Audience
Question: “is this for you?”
You expect one workshop to be the magic solution to all your business problems.
You see training and workshops as a cost rather than an investment.
You prefer to stay in old, familiar patterns without the will to change.
You are unwilling to have an interactive session with your team.
You are looking for practical and immediately applicable skills and actions.
You want to effectively implement and ensure new techniques and processes.
You want to invest in the development of your employees and company with new perspectives and knowledge.
You want to make a lasting impact in your company with proven techniques.
Action
Need interactive workshop or incompany training?
Targeted approach to solve unique business problems.
Long-lasting results thanks to assurance with handouts and reference work.
With a boost of enthusiasm, inspiration and insight right off the bat.
* Without obligations
FAQ
Frequently asked questions
What is the duration of an average workshop or training?
The duration of an average workshop or training varies depending on the topic and the specific needs of your company. Generally, workshops last between 2 and 8 hours. There is also the possibility of a multi-day training if the team wants to build deeper knowledge and skills.
Can the workshops be tailored to our specific needs?
Yes, the workshops can be fully customized to meet the specific needs of your company. I begin with a thorough analysis of your challenges and goals. Then the program is designed to provide practical solutions and relevant insights that can be directly applied to your situation.
How many participants can participate in a workshop?
The number of participants in a workshop can vary, but for optimal interaction and effectiveness, I recommend a group of 5 to 20 participants. This ensures that everyone can actively participate and that the trainer can pay sufficient attention to each participant. For larger groups, we can look at customized solutions, such as using multiple trainers or splitting the group.
Can workshops also be conducted in English?
Yes, all the workshops and trainings can also be delivered in English. I strive to provide the same high quality and impact regardless of your team’s working language.
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