Business Growth Blog

Learn how to grow your business with tips, tactics, strategies and methods from The Lean Startup, Customer Development and Growth Hacking.

Account-Based Marketing (ABM): What, Why and How [B2B]

Account-Based Marketing ensures that you focus on your most potential customers... Are you wasting too many resources on accounts that don't end up becoming customers? What if you could market directly to your most potential accounts in a relevant and effective way....

Pricing Strategies (2021): 17 Different Pricing Strategies [B2B & B2C]

So many different pricing strategies... But, which one fits your business? Last decades, profits were optimized through several new pricing strategies. I've worked out 17 different pricing strategies for you, let's take a look: What is a pricing strategy? A pricing...

Revenue Models (2021): 16 Different Revenue Models [B2B & B2C]

So many different revenue models... But, which one fits your business? Over the past few decades, many new revenue models have proven to be profitable. That's why I'm going to show you 16 different revenue models so you can evaluate if there might be a better way to...

Growth Hacking Process: Start Experimenting In 5 Steps [G.R.O.W.S.]

By now you're familiar with Growth Hacking and now you want to know how the Growth Hacking Process works... Because you don’t want to run expensive campaigns that produce little to no results anymore. That's why I'm going to show you: How to experiment effectivelyHow...

TAM SAM SOM: Market Size and Market Share Explained [+ Canvas]

The TAM SAM SOM Model helps you map out your market size and market share... You have a product or service but don't know exactly how to formulate a good go-to-market strategy. There are dozens of different marketing models out there, but there's not one that...

North Star Metric (2021): Your NSM in 9 Steps [+ OMTM]

You're struggling to keep your organization focused on a single point, but you've heard of the North Star Metric… Departments and people within your company have different priorities making it tremendously difficult to get all noses pointed in the same direction. I'm...

Decision Making Unit (DMU): B2B & B2C Buying Center (+ Example)

A Decision Making Unit (DMU) shows who will be involved in the buying process, but how do you find these people? You have a product or service that you want to sell, but you find that to do so you need to convince several people first. I'm going to show you: What a...

The Pirate Funnel: 6 Steps to Grow Your Business (AARRR Framework)

The Pirate Funnel (AARRR Framework), a way to map your entire customer journey and discover where your business is missing out on growth... Sounds almost too good to be true, but I'm going to show you: What the Pirate Funnel is and what AARRR stands forHow to fill in...

Customer Validation: from Validated Product to Scalable Business

The Customer Validation phase comes after you have realized a validated product with the Customer Discovery phase. But. Now you want a scalable sales funnel so you can scale your business. With the help of the Customer Validation phase… Customer Validation Process I'm...

Product-Market Fit (2021): P.M.F. in 4 Steps [Customer Development]

Do you already have a Product-Market Fit (PMF)? I've been hearing it more and more lately, the question whether some has a PMF yet. Maybe you're already familiar with the term, you already have it or you just want to know how to get it… I'm going to explain to you:...

Problem-Solution Fit: What Is It + How To Get It [Customer Development]

The Customer Development Process contains 3 kinds of Fits: Problem-Solution FitProduct-Market FitBusiness Model-Market Fit Different stages of startups What is a Problem-Solution Fit? The Problem-Solution Fit simply means that you have found a problem with your...

What is Growth Hacking? (2021): The Best Strategy to Grow Your Business

The popularity of Growth Hacking is increasing rapidly, but what is Growth Hacking? Many companies lack a clear strategy for achieving growth and don't know how to manage a (marketing) team in it... Many marketers and entrepreneurs find Growth Hacking the best way to...

Customer Discovery: in 4 steps from Idea to Validated Product [Guide]

You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery...

Customer Development Process: from Idea to Validated Business Model

The Customer Development Process is described in The Four Steps to The Epiphany by Steve Blank and is the precursor to the book The Lean Startup by Eric Ries. The Customer Development Process ensures that you create a product or service for which there is a real...