![Business-Driven Marketing (BDM): 8 Steps to Drive Business Impact [+14 Templates]](https://gustdebacker.com/wp-content/uploads/2024/07/Business-Driven-Marketing-BDM.png)
Is your marketing not delivering the growth for your Scale-Up that it should? Companies spend an average of 9.5% of annual sales on marketing. Yet you feel you're missing out on sales. That you're not getting the maximum growth out of your Scale-Up. You lack knowledge...
![Automate ~30% of Repetitive Marketing Tasks with AI: 5 Easy Steps [+ 7 Expert Prompts]](https://gustdebacker.com/wp-content/uploads/2024/07/AI-in-Marketing.png)
Did you know that marketing teams waste an average of 33% of their time on repetitive tasks? This leaves less time for strategy and creativity. Meanwhile, your competitors are increasing their efficiency with AI. The rapid developments make you feel like you're on a...
![Customer Journey Map (2025): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Journey-Map.png)
The Customer Journey is the process your customers go through with your company. This then covers the first to last interaction someone has with your company. Many companies do not have a map of how their customers orient, what they care about or when the company...
![Cognitive Biases (2025): Complete List of 151 Biases [Psychology]](https://gustdebacker.com/wp-content/uploads/2023/11/151-Cognitive-Biases.png)
Cognitive biases, there are so many of them... Decisions we make based on emotion, cognitive biases are irrational 'errors' that are programmed into people's brains and affect the decision-making process. Plenty of different articles have been written and an entire...
The popularity of Growth Hacking is increasing rapidly, but what is Growth Hacking? Many companies lack a clear strategy for achieving growth and don't know how to manage a (marketing) team in it... Many marketers and entrepreneurs find Growth Hacking the best way to...
![Conversion Rate Optimization (CRO): Ultimate Guide [+ Checklist]](https://gustdebacker.com/wp-content/uploads/2023/11/Conversion-Rate-Optimization-CRO.png)
Conversion Rate Optimization (CRO) aims to increase the conversion rate using experiments based on quantitative and qualitative data. Are you getting enough visitors, but would you like those visitors to convert faster, better or more often? You suspect there's a...
The AARRR Framework (Pirate Metrics), provides a way to map your entire customer journey and discover where your business is missing out on growth... Sounds almost too good to be true, but I'm going to show you: What the Pirate Metrics are and what AARRR stands for...
![Business Model Canvas [+ Template]: How-to & Examples](https://gustdebacker.com/wp-content/uploads/2023/11/Business-Model-Canvas-BMC.png)
The Business Model Canvas is your complete business on 1 a4's sheet... How do you make sure you keep an overview in the chaos and also innovate in time? In this article, I'll show you: What the Business Model Canvas is How to fill in the Business Model Canvas And I'll...
![Pricing Strategies (2025): 17 Ways to Determine Your Price [B2B & B2C]](https://gustdebacker.com/wp-content/uploads/2023/11/Pricing-Strategies.png)
So many different pricing strategies... Which one fits your business? In recent decades, profits were optimized through several new pricing strategies. I've worked out 17 different pricing strategies for you, let's take a look: What is a pricing strategy? A pricing...
![OGSM Model (2025): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/OGSM-Model.png)
OGSM Model: a solution that helps with strategic planning and goal setting. You know where you want to go, but you don't have a clear picture of how you're going to get there. Ideas and goals are often not realized because there is no clear planning associated with...
Cialdini Principles: scarcity, authority, social proof, sympathy, reciprocity, consistency and unity form Dr. Robert Cialdini's 7 influencing techniques. You have a website that gets traffic, but you're not getting enough results from it. I'm going to explain to you,...
![Decision Making Unit (DMU): B2B & B2C Buying Center [+ Example]](https://gustdebacker.com/wp-content/uploads/2023/11/Decision-Making-Unit-DMU.png)
A Decision Making Unit (DMU) shows who will be involved in the buying process, but how do you find these people? You have a product or service that you want to sell, but in order to do so you first need to convince several people. I'm going to show you: What a...
![Team Management: Learn How Growth Teams Work [+ Tips]](https://gustdebacker.com/wp-content/uploads/2023/11/Team-Management_-Growth-Team.png)
To manage a team well, you need certain principles and skills.... Managing a Growth Team involves additional complexities, which is why I'm going to show you: What Team Management is What a Growth Team is How to start and scale a Growth Team Let's get started... What...
This is a summary of the book Value Proposition Design by Alexander Osterwalder, Alan Smith, Yves Pigneur, Greg Bernarda & Trish Papadakos. Do you find that you: Get frustrated with unproductive meetings and misaligned teams? Find it difficult to create real value...
Market research is important for any business.... Most companies fail because they develop something the market doesn't want or because they don't move with the market fast enough. I'm going to show you: What market research is What components are involved in market...
![SWOT Analysis: Determine Your Marketing Strategy [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/SWOT-Analysis.png)
The SWOT Analysis is a tool for identifying your company's strengths, weaknesses, opportunities and threats.... Every marketer is familiar with SWOT and more or less familiar with it. However, the problem with the standard SWOT Analysis is that it doesn't have action...
![TAM SAM SOM (2025): Meaning and Examples [+ Free Template]](https://gustdebacker.com/wp-content/uploads/2023/11/TAM-SAM-SOM-Model.png)
The TAM SAM SOM Model helps you map out your market size and let's you calculate the market share that you want to capture... You have a product or service but don't know exactly how to formulate a good go-to-market strategy. There are dozens of different marketing...
![Brand Identity (2025): Effectively Build Your Brand [+ Models]](https://gustdebacker.com/wp-content/uploads/2023/11/Brand-Identity.png)
A good brand identity is indispensable for any business to ensure that potential customers consider the brand and know what the brand stands for. Building a brand is a lengthy and relatively difficult process, but I'm going to show you: What a brand identity is and...
![North Star Metric (2025): Your NSM in 9 Steps [+ OMTM]](https://gustdebacker.com/wp-content/uploads/2023/11/North-Star-Metric-NSM-One-Metric-That-Matters-OMTM.png)
You're struggling to keep your organization focused on a single point, but you've heard of the North Star Metric… Departments and people within your company have different priorities making it tremendously difficult to get all noses pointed in the same direction. I'm...
![BCG Matrix (2025): Meaning and Example [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/BCG-Matrix.png)
The BCG Matrix also known as the Boston Consulting Group Growth-Share Matrix is a strategic marketing model for assessing product lines for relative market growth and sales volume. Do you have several products or services that you want to know what their performance...
You read it left and right, companies that owe much of their success to experimentation.... Of course, experimentation can be understood in a hugely broad way, so in this article I'm going to get you started with: Understanding why experimentation is important...
![Lean Canvas (2025): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/Lean-Canvas.png)
The Lean Canvas is practical and focused on validating an idea, it ensures that you are not going to bring a service or product to market that no one is waiting for. Do you want to bring your product or service to market more effectively? I'm going to explain to you:...
The Customer Validation phase comes after you have realized a validated product with the Customer Discovery phase. But. Now you want a scalable sales funnel so you can scale your business. With the help of the Customer Validation phase… Customer Validation Process...
Growth Hacker, you don't become one overnight. In recent years, the term Growth Hacking has gained quite a bit of popularity and companies are constantly looking for so-called Growth Hackers.... But what's it really like? I'm going to explain to you: What a Growth...
![Problem-Solution Fit: What Is It + How To Get It [Customer Development]](https://gustdebacker.com/wp-content/uploads/2023/11/Problem-Solution-Fit-PSF.png)
The Customer Development Process contains 3 kinds of Fits: Problem-Solution Fit Product-Market Fit Business Model-Market Fit Different Stages of Startups What is a Problem-Solution Fit? The Problem-Solution Fit simply means that you have found a problem with your...
![Customer Discovery: in 4 steps from Idea to Validated Product [Guide]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Discovery-Phase.png)
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery...
![Product-Market Fit (2025): What, Why and How [+ Pyramid]](https://gustdebacker.com/wp-content/uploads/2023/11/Product-Market-Fit-PMF.png)
Do you already have a Product-Market Fit (PMF)? I've been hearing it more and more lately, the question of whether someone has a PMF yet. Maybe you're already familiar with the term, you already have it or you just want to know how to get it… I'm going to explain to...
![Account-Based Marketing (ABM): What, Why and How [B2B]](https://gustdebacker.com/wp-content/uploads/2023/11/Account-Based-Marketing-ABM.png)
Account-Based Marketing ensures that you focus on your most potential customers... Are you wasting too many resources on accounts that don't end up becoming customers? What if you could market directly to your most potential accounts in a relevant and effective way....
![Brainstorming: 24 Techniques for Effective Brainstorming [+ How-to]](https://gustdebacker.com/wp-content/uploads/2023/11/Brainstorming.png)
Every company does brainstorming, but some companies are better at it than others.... So why is that? I'm going to show you: What different brainstorming techniques there are. How to prioritize brainstorm ideas. And how to be creative during your brainstorming...
![Revenue Models (2025): 19 Different Ways to Make Money [B2B & B2C]](https://gustdebacker.com/wp-content/uploads/2023/11/Revenue-Models.png)
So many different revenue models... But, which one fits your business? Over the past few decades, many new revenue models have proven to be profitable. That's why I'm going to show you 16 different revenue models so you can evaluate if there might be a better way to...
The Customer Development Process is described in The Four Steps to The Epiphany by Steve Blank and is the precursor to the book The Lean Startup by Eric Ries. The Customer Development Process ensures that you create a product or service for which there is a real...
![What is SEO? (2025): Meaning and Strategy [+ Templates]](https://gustdebacker.com/wp-content/uploads/2023/11/What-is-SEO.png)
SEO stands for Search Engine Optimization. You're going to optimize your website, video or page to perform better in search engines. There are so many methods, tools and tactics for performing better in search engines that you can't see the forest for the trees. With...
You need to give a presentation to a group of people.... But, you don't quite know how to start, what to look for and how to enthuse the audience. I show you: How to make a good presentation That connects with the audience And where you make your story come across...
![Search Engine Advertising (SEA): The Ultimate Guide [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/Search-Engine-Advertising-SEA.png)
SEA stands for Search Engine Advertising which happens mainly in Google Ads. You pay per click that you get on ads in search engines, basically buying traffic to your website. The online marketing landscape is changing at such a rapid pace that it is difficult to keep...
![Growing Your Business: 9 Growth Strategies [+ Growth Phases]](https://gustdebacker.com/wp-content/uploads/2023/11/How-To-Grow-Your-Business.png)
Growing your business? Many entrepreneurs eventually run into a growth ceiling that they themselves find difficult to get through. At some point then you notice that growth is stagnant or even declining and you're ready for the next phase, but what exactly is it? I'm...
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