Fractional CMO
Double Your Marketing ROI within 90 Days
As Fractional CMO for Marketing Teams, I partner with you, the Marketing Manager, to:
Get more return on your marketing budget by focusing your investments on what really works.
Accelerate marketing initiatives with monthly hands-on sprints that align with your business goals.
Strengthen internal marketing capacity through on-the-job coaching and mentoring of your team.
👉🏻 Workshop / Keynote / Consultancy
Proactive
Weekly updates with strategic insights and recommendations before you have to ask for them.
Results-oriented
Focus on work that generates measurable euros within both the short and long term.
Transparant
No empty promises and meaningless data. Transparent, understandable and frequent communication.
Problem
Are you spending a lot of money on marketing and not seeing enough results?
Companies spend an average of 9.5% of annual revenue on marketing (Gartner 2022).
25-50% of that budget is wasted (Nielsen 2018) on inefficient campaigns, high agency fees (~21%) or wrong activities.
Your current marketing approach is hindering your growth:
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- Lack of a short- and long-term strategic plan, preventing goals from being met.
- Missing expertise within the team, leading to high outside agency costs.
- No data-driven insights to guide decisions and base work on.
Your results come from your actions.
Your actions are determined by your process.
Good process leads to better results.
How do you make sure your process works for you, rather than against you?
7+ years experience in marketing
Revenue attribution
Marketing budget spent
Experiments run
Monthly readers
Solution
I professionalize your marketing process into the primary driver of your business growth
Why do some marketing teams succeed where others fail?
The difference is in the approach: the ‘Marketing Management Methodology‘.
As a Fractional CMO for Marketing Team(s), I partner with you, the Marketing Manager, to double your ROI with Business-Driven Marketing work sessions, together we:
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- Gain data-driven insights, including what the biggest growth inhibitors are for your business.
- We formulate a focused short- and long-term action plan aligned with your business goals.
- We work in iterative sprints using a proven 5-step process to learn, validate and optimize.
The result?
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- End-to-end digital strategy with strategic focus on work that delivers the most return on investment.
- Strengthening internal skills through targeted on-the-job coaching and documentation of internal processes.
- Instant measurable growth through rapid adjustments based on business and market insights.
Ready to double your Marketing ROI?
Method
Business-Driven Marketing in 3 steps
1. Audit
30 days
Goal
Result
Current maturity
Priority list of actions
Strategic plan
Roadmap with timeline
Business case calculation
Determining goals
2. Implementatie
60 days
Goal
Result
Strategic workshop(s)
Scaling up sprint cycles
Finishing roadmap
Internal training
Frequent updates
Monthly reports
3. Optimalisatie
Continuous
Goal
Result
Targeted action plan
Iterative sprints
Hands-on coaching
Monitor strategic focus
Increase maturity
Responding to opportunities
Way of Working
Tailor-made periodic work sessions
Internationally recognized with 4 prizes and 11 podiums
View my work at Fingerspitz with JohnBeerens.com, Bruynzeel Keukens and Lampidee.
Services
How can I best help you?
Do-It-Yourself (DIY)
Fractional CMO – Essential
A low-threshold approach for companies that want to remain self-directed, but need periodic strategic input to optimize their marketing efforts.
Quarterly work sessions to provide your team with necessary insights.
Guidance on formulating a marketing plan and setting priorities for the coming quarter.
Support in monitoring and adjusting the implemented actions for maximum impact.
Estimate of investment
On request
Done-With-You (DWY)
Fractional CMO – Plus
A monthly partnership for companies seeking ongoing strategic guidance to accelerate their marketing process and achieve growth.
Monthly work sessions to review progress and plan new actions.
Ongoing coaching and mentoring for your team to effectively implement the strategies.
Focus on achieving both short-term and long-term results through monthly optimizations.
Estimate of investment
On request
Done-For-You (DFY)
Fractional CMO – Ultimate
The most intensive partnership for companies in need of weekly, hands-on support to achieve maximum growth.
Weekly work sessions for immediate implementation and optimization of marketing activities.
Complete guidance in developing and implementing a data-driven marketing strategy.
Rapid iterations and adjustments to respond immediately to market changes and growth opportunities.
Estimate of investment
On request
Not sure? Schedule a consultation.
Profile
The breadth of a generalist, the depth of a specialist
As a Fractional CMO with a T-Shaped profile, I help your team to:
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- Work independently with data, technology, creativity, marketing and tools through targeted training.
- Make better decisions and avoid mistakes with real-time dashboards and reliable tracking of all relevant data.
- Develop a customer-centric culture that fosters collaboration and puts growth first.
- Structurally optimize the customer journey, increasing conversion rates, repeat orders and average order values.
- Launch and analyze more well-founded experiments so you can respond to new opportunities faster.
- Improve ROI from marketing channels such as Google Ads, SEO, Meta Ads, etc.
As an addition to your team, I understand your specific challenges and opportunities. I help you address them strategically and effectively so that your business can grow sustainably.
Difference
How is a Fractional CMO different to a CMO?
Audience
Question: “is this for you?”
You want to remain dependent on a few individuals or external partners.
You’re looking for a magic solution to overnight success.
You make decisions based on ego whether your organization exhibits HiPPO (Highest Paid Person’s Opinion) behavior.
Marketing is not or does not have to be a priority for your business.
You have insufficient support to make changes within your organization.
You want to future-proof your business by investing in strong processes.
You want to reduce dependence on individuals or external partners.
You want to achieve maximum growth by using marketing as your main growth engine.
You want to take your organization to the next level by investing in greater maturity.
You want to respond faster to changes and new opportunities.
Action
No more missing out on revenue?
Start with Business-Driven Marketing work sessions:
Invest not only in your bottom line, but also in the future-proofing of your business.
Learn, validate and optimize using a proven 5-step process.
Always focus on things that make the most impact through alignment with business goals.
* Without obligations
Alternatives
Your other options
Marketing Agency
Better to outsource work with a specific scope to.
Consultant
Better to leave very specific problem sets or issues with.
I am still in doubt...
Probably the cause of your current situation.
FAQ
Frequently asked questions
What is a Fractional CMO?
A Fractional CMO is an experienced marketing specialist who joins your marketing team part-time. Instead of hiring a full-time CMO, a Fractional CMO provides strategic guidance, operational support and data-driven insights to improve your marketing results. This model is ideal for companies in need of experienced leadership without the high cost of a full-time position.
When do I need a Fractional CMO?
You need a Fractional CMO if you want more return on your marketing budget, but find that your current approach is not producing the desired results. This could be due to a lack of strategic focus, internal expertise or data-driven insights. A Fractional CMO will help you address these bottlenecks and develop an effective, scalable marketing strategy that contributes to your business goals.
What if I already have a Marketing Manager?
A Fractional CMO works complementary to your existing team. Working with your Marketing Manager, the Fractional CMO strengthens the strategic direction and execution of your marketing activities. This means your manager is supported by an experienced professional who helps establish a more efficient process, develop skills within the team and achieve faster, measurable results.
How does the process work?
The process begins with a thorough audit of your current marketing strategy and activities. Then, together we create a roadmap and action plan based on your business goals. In monthly Business-Driven Marketing work sessions, we work in iterative sprints to optimize your marketing process, strengthen internal skills, and monitor progress through frequent updates and reporting. The goal is always: achieve immediately measurable growth.
How soon can I expect results from a Fractional CMO?
You’ll typically see initial results within the first 30 days, with quick optimizations and quick wins. Within 90 days, we work together to ensure significant improvements in your marketing ROI through a combination of strategic focus, hands-on sprints and ongoing guidance. As a result, you’ll see both short-term and long-term benefits that measurably strengthen your marketing efforts.
How do I determine if my company needs a Fractional CMO?
You probably need a Fractional CMO if your marketing efforts are not producing the desired results despite significant investment. See if you’re experiencing a lack of strategic direction, over-reliance on outside agencies, or your team lacks specific knowledge and skills. If you want to see quick, measurable results and strengthen internal capabilities, a Fractional CMO may be a valuable addition.
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