Marketing Management Consultant
8 Steps to Maximum Business Growth with Marketing Management?
As a Marketing Management Consultant for Scale-Ups, I help you:
Express your sales and business growth in double digits.
Respond to changes in market dynamics and customer behavior.
Make company-wide impact by aligning with business goals.
👉🏻 Workshop / Keynote / Consultancy
Proactive
Good is the enemy of better. You will know or hear immediately if something could be better.
Results-oriented
Focus on work that yields the most money within both the short and long term.
Transparent
No empty promises and meaningless data. Transparent, understandable and frequent communication.
Goal
Is your Scale-Up ready for the next step?
Problem
You’re looking for a reliable process to continuously achieve profitable business growth
Is your marketing seen as an expense and secondary business unit?
Setting up and maintaining campaigns, that’s about it.
That’s actually crazy, because on average companies spend 9.5% of annual sales on marketing (Gartner 2022).
In fact, shouldn’t your marketing be the primary driver of your business growth?
Your approach is currently preventing you from achieving your goals because:
-
- You lack the knowledge and time to make an impact with marketing.
- Everyone is running without a plan or vision.
- Marketing focuses too much on tactics and short-term results.
Your results are the result of your actions.
Your actions are the result of your process.
So a good process naturally leads to good results.
So how are you going to make that process work for you instead of against you?
7+ years experience in marketing
Revenue attribution
Marketing budget spent
Experiments run
Monthly readers
Solution
I professionalize your marketing process into the primary driver of your business growth
What differentiates growing companies from shrinking companies?
After 5+ years of helping companies achieve revenue growth as a marketing consultant, I have the answer for you.
The difference is in the ‘Marketing Management Methodology‘. Or in other words, the approach of marketing to contribute to business goals.
Business-Driven Marketing is the Marketing Management Methodology that ensures that:
-
- You bring in goals on autopilot because everyone focuses on what really matters to make an impact.
- A scalable system achieves measurably more business results from marketing.
- A concrete and substantiated strategic plan is executed using a corresponding roadmap.
Ready to proactively lead your market by taking back control?
Method
Business-Driven Marketing in 3 steps
1. Audit
Fase 1
Goal
Result
Current maturity
Priority list of actions
Strategic plan
Roadmap with timeline
Business case calculation
Goal-setting
2. Implementation
Fase 2
Goal
Result
Strategic workshops
Scale up S.N.I.P.E. cycles
Finishing roadmap
Internal training
Frequent updates
Monthly reports
3. Optimization
Fase 3
Goal
Result
Plan: desired situation
Implement: roadmap
Check: verify
Not sure? Start with a Marketing Maturity Quick Scan.
Internationally recognized with 4 prizes and 11 podiums
View my work at Fingerspitz with JohnBeerens.com, Bruynzeel Keukens and Lampidee.
Services
How can I best help you?
Done-With-You (DWY)
Marketing Management
Audit
A zero measurement that gives you insight into where you currently are, where you should be going and how best to get there.
Insight into the current state and maturity of marketing.
Well articulated strategy with associated roadmap.
The basics of your marketing management in order.
Investment estimate
On request
Done-For-You (DFY)
Marketing Management
Manager / Consultant
To supplement or replace your current marketing manager. Hands-on professionalization of your marketing team or department.
Implementing reliable and scalable processes.
Learning, validating and intensifying successful initiatives.
Quality assurance and keeping short- and long-term focus.
Investment estimate
On request
Do-It-Yourself (DIY)
Marketing Management
Coach
Sparring partner for your marketing manager to ensure quality, focus and processes to make structurally the right impact.
Advanced and proven coaching techniques.
Keeping focus on the most impactful work.
Structurally tailored and actionable advice.
Investment estimate
On request
Not sure? Schedule a consultation.
Profile
The context of a generalist with the expertise of a specialist
As a Business-Driven Marketing Consultant with a T-Shaped profile, I make sure you:
-
- Get colleagues working independently with data, tech, creativity, marketing and tools through training.
- Make better decisions and avoid mistakes through real-time dashboarding with reliable tracking of all relevant data.
- Develop a culture of collaboration, customer focus and business growth.
- Structurally increase throughput in your customer journey, along with associated conversion rates and average order values.
- Launch and analyze more informed experiments, allowing you to respond to new opportunities faster.
- Structurally improve returns from marketing channels such as Google Ads, SEO, Meta Ads, etc.
As an addition to your team, I understand your challenges and opportunities to help you identify and address them in the smartest way so your business can grow.
Audience
Question: “is this for you?
You want to remain dependent on a few individuals and external partners.
You’re looking for a magic wand for overnight success.
You make decisions based on ego or your organization suffers from HiPPO (Highest Paid Person’s Opinion) behavior.
Marketing is not or does not need to be an important part of your business.
You don’t have enough support to effect change within the organization.
You want to future-proof your business by investing in your processes.
You want to reduce your dependence on a few individuals or external partners.
You want to achieve maximum business growth by using marketing as a primary driver.
You want to take your organization to the next level by investing in higher maturity.
You want to respond faster to changes and opportunities.
Action
Never worry about business growth again?
Start with Business-Driven Marketing:
Invest not only in your bottom line, but also in the future-proofing of your business.
Learn, validate and scale using a proven 5-step process.
Always focus on things that make the most impact through alignment with business goals.
* Without obligations
Alternatives
Your other options
Marketing Agency
Better to outsource work with a specific scope to.
Consultant
Better to leave very specific problem sets or issues with.
I am still in doubt...
Probably the cause of your current situation.
FAQ
Frequently asked questions
What is a Marketing Management Consultant?
As a Marketing Management Consultant, I help companies optimize their marketing processes to achieve sustainable growth and increased revenue. Through strategic advice and practical support, I ensure that marketing activities effectively contribute to business goals.
What is Business-Driven Marketing?
Business-Driven Marketing is a methodology that aligns marketing processes with business goals to achieve measurable results and sustainable growth. It ensures that everyone in the organization focuses on what really matters to make an impact and improve business results.
How does the consulting process work?
The consulting process consists of three phases:
- Audit: In this phase, the current and desired situation are clarified. This leads to a roadmap and business case with concrete actions and goals.
- Consultancy: This phase includes the intensive implementation of Business-Driven Marketing according to the predefined plan and timeline, with a focus on quick-wins and strategic workshops.
- Coaching: The final phase focuses on ensuring the results achieved through EPIC (Evaluate, Plan, Implement, Check) coaching to drive continuous improvement.
Can I schedule a consultation before making a decision?
Yes, you can always schedule a no-obligation consultation. During this consultation we will discuss your current situation, goals and how we can best help you with our services. This will help you make an informed decision.
How do I determine if Marketing Management Consultancy is right for my company?
Marketing Management Consultancy is right for your company if you:
- Want to become future-proof by investing in your processes.
- Reduce dependence on a few individuals or external partners.
- Achieve maximum business growth by using marketing as a primary driver.
- Want to take your organization to the next level by investing in higher maturity.
- Want to respond faster to changes and opportunities in the marketplace.
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