![Business-Driven Marketing (BDM): 8 Steps to Drive Business Impact [+14 Templates]](https://gustdebacker.com/wp-content/uploads/2024/07/Business-Driven-Marketing-BDM.png)
Is your marketing not delivering the growth for your Scale-Up that it should? Companies spend an average of 9.5% of annual sales on marketing. Yet you feel you're missing out on sales. That you're not getting the maximum growth out of your Scale-Up. You lack knowledge...
The popularity of Growth Hacking is increasing rapidly, but what is Growth Hacking? Many companies lack a clear strategy for achieving growth and don't know how to manage a (marketing) team in it... Many marketers and entrepreneurs find Growth Hacking the best way to...
This is a summary of the book Value Proposition Design by Alexander Osterwalder, Alan Smith, Yves Pigneur, Greg Bernarda & Trish Papadakos. Do you find that you: Get frustrated with unproductive meetings and misaligned teams? Find it difficult to create real value...
Market research is important for any business.... Most companies fail because they develop something the market doesn't want or because they don't move with the market fast enough. I'm going to show you: What market research is What components are involved in market...
![Brand Identity (2025): Effectively Build Your Brand [+ Models]](https://gustdebacker.com/wp-content/uploads/2023/11/Brand-Identity.png)
A good brand identity is indispensable for any business to ensure that potential customers consider the brand and know what the brand stands for. Building a brand is a lengthy and relatively difficult process, but I'm going to show you: What a brand identity is and...
The Customer Development Process is described in The Four Steps to The Epiphany by Steve Blank and is the precursor to the book The Lean Startup by Eric Ries. The Customer Development Process ensures that you create a product or service for which there is a real...
✔ Discover the secrets of successful companies.
✔ Make better decisions and avoid bad choices.
✔ Never miss out on any growth for your company.