![BCG Matrix (2026): Meaning and Example [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/BCG-Matrix.png)
The BCG Matrix also known as the Boston Consulting Group Growth-Share Matrix is a strategic marketing model for assessing product lines for relative market growth and sales volume. Do you have several products or services that you want to know what their performance...
The popularity of Growth Hacking is increasing rapidly, but what is Growth Hacking? Many companies lack a clear strategy for achieving growth and don't know how to manage a (marketing) team in it... Many marketers and entrepreneurs find Growth Hacking the best way to...
![OGSM Model (2026): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/OGSM-Model.png)
OGSM Model: a solution that helps with strategic planning and goal setting. You know where you want to go, but you don't have a clear picture of how you're going to get there. Ideas and goals are often not realized because there is no clear planning associated with...
![Brand Identity (2026): Effectively Build Your Brand [+ Models]](https://gustdebacker.com/wp-content/uploads/2023/11/Brand-Identity.png)
A good brand identity is indispensable for any business to ensure that potential customers consider the brand and know what the brand stands for. Building a brand is a lengthy and relatively difficult process, but I'm going to show you: What a brand identity is and...
![Customer Journey Map (2026): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Journey-Map.png)
The Customer Journey is the process your customers go through with your company. This then covers the first to last interaction someone has with your company. Many companies do not have a map of how their customers orient, what they care about or when the company...
Market research is important for any business.... Most companies fail because they develop something the market doesn't want or because they don't move with the market fast enough. I'm going to show you: What market research is What components are involved in market...
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