![North Star Metric (2025): Your NSM in 9 Steps [+ OMTM]](https://gustdebacker.com/wp-content/uploads/2023/11/North-Star-Metric-NSM-One-Metric-That-Matters-OMTM.png)
You're struggling to keep your organization focused on a single point, but you've heard of the North Star Metric… Departments and people within your company have different priorities making it tremendously difficult to get all noses pointed in the same direction. I'm...
![BCG Matrix (2025): Meaning and Example [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/BCG-Matrix.png)
The BCG Matrix also known as the Boston Consulting Group Growth-Share Matrix is a strategic marketing model for assessing product lines for relative market growth and sales volume. Do you have several products or services that you want to know what their performance...
![Account-Based Marketing (ABM): What, Why and How [B2B]](https://gustdebacker.com/wp-content/uploads/2023/11/Account-Based-Marketing-ABM.png)
Account-Based Marketing ensures that you focus on your most potential customers... Are you wasting too many resources on accounts that don't end up becoming customers? What if you could market directly to your most potential accounts in a relevant and effective way....
The Customer Development Process is described in The Four Steps to The Epiphany by Steve Blank and is the precursor to the book The Lean Startup by Eric Ries. The Customer Development Process ensures that you create a product or service for which there is a real...
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