![Customer Discovery: in 4 steps from Idea to Validated Product [Guide]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Discovery-Phase.png)
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery...
![Account-Based Marketing (ABM): What, Why and How [B2B]](https://gustdebacker.com/wp-content/uploads/2023/11/Account-Based-Marketing-ABM.png)
Account-Based Marketing ensures that you focus on your most potential customers... Are you wasting too many resources on accounts that don't end up becoming customers? What if you could market directly to your most potential accounts in a relevant and effective way....
![Brainstorming: 24 Techniques for Effective Brainstorming [+ How-to]](https://gustdebacker.com/wp-content/uploads/2023/11/Brainstorming.png)
Every company does brainstorming, but some companies are better at it than others.... So why is that? I'm going to show you: What different brainstorming techniques there are. How to prioritize brainstorm ideas. And how to be creative during your brainstorming...
The Customer Development Process is described in The Four Steps to The Epiphany by Steve Blank and is the precursor to the book The Lean Startup by Eric Ries. The Customer Development Process ensures that you create a product or service for which there is a real...
You need to give a presentation to a group of people.... But, you don't quite know how to start, what to look for and how to enthuse the audience. I show you: How to make a good presentation That connects with the audience And where you make your story come across...
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