![Pricing Strategies (2026): 17 Ways to Determine Your Price [B2B & B2C]](https://gustdebacker.com/wp-content/uploads/2023/11/Pricing-Strategies.png)
So many different pricing strategies... Which one fits your business? In recent decades, profits were optimized through several new pricing strategies. I've worked out 17 different pricing strategies for you, let's take a look: What is a pricing strategy? A pricing...
![Cognitive Biases (2026): Complete List of 151 Biases [Psychology]](https://gustdebacker.com/wp-content/uploads/2023/11/151-Cognitive-Biases.png)
Cognitive biases, there are so many of them... Decisions we make based on emotion, cognitive biases are irrational 'errors' that are programmed into people's brains and affect the decision-making process. Plenty of different articles have been written and an entire...
![Business-Driven Marketing (BDM): 8 Steps to Drive Business Impact [+14 Templates]](https://gustdebacker.com/wp-content/uploads/2024/07/Business-Driven-Marketing-BDM.png)
Is your marketing not delivering the growth for your Scale-Up that it should? Companies spend an average of 9.5% of annual sales on marketing. Yet you feel you're missing out on sales. That you're not getting the maximum growth out of your Scale-Up. You lack knowledge...
Cialdini Principles: scarcity, authority, social proof, sympathy, reciprocity, consistency and unity form Dr. Robert Cialdini's 7 influencing techniques. You have a website that gets traffic, but you're not getting enough results from it. I'm going to explain to you,...
You need to give a presentation to a group of people.... But, you don't quite know how to start, what to look for and how to enthuse the audience. I show you: How to make a good presentation That connects with the audience And where you make your story come across...
![Growing Your Business: 9 Growth Strategies [+ Growth Phases]](https://gustdebacker.com/wp-content/uploads/2023/11/How-To-Grow-Your-Business.png)
Growing your business? Many entrepreneurs eventually run into a growth ceiling that they themselves find difficult to get through. At some point then you notice that growth is stagnant or even declining and you're ready for the next phase, but what exactly is it? I'm...
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