AI Trustworthiness Navigating the world of AI in marketing can feel like a double-edged sword. When inputs are off, outputs can mislead. In fact, recent studies highlight that 37% of AI-generated results show bias, often due to the data fed into these systems. No...
AI Workflows
by Gust de Backer | Aug 30, 2024
AI Workflows Imagine your AI strategy as a maestro conducting a symphony, where every task plays its part in perfect harmony. Yet, many marketing teams hit the wrong notes by relying solely on single-prompt outputs—often resulting in generic output. 🚫 According to...
ChatGPT (Words Matter)
by Gust de Backer | Aug 30, 2024
ChatGPT Details ChatGPT is more than just a tool—it’s a strategic ally ready to elevate your game. The key is in how you use it. Here’s how to transform your interactions with ChatGPT into a powerhouse of insights: Precision Over Broad Strokes 🔍: Think of your prompts...
AI SQL Agent
by Gust de Backer | Aug 30, 2024
AI SQL Agents Imagine having the power to query your data and get precise, real-time insights—instantly. From identifying the lifetime value of a specific customer segment to understanding trends that drive your business, AI SQL Agents are transforming how we...
Hierarchy of Evidence
by Gust de Backer | Jun 19, 2024
Do you make choices based on your gut, data-driven insights, or a combination of both? Imagine this… You see competitor X adding new elements to their website. Would you be interested in doing the same? Or do you recognize this? "I saw the other day that company X...
Validating assumptions
by Gust de Backer | Jun 19, 2024
Many companies don't validate their assumptions properly, do you? 😨 Validating assumptions correctly using customer conversations is not exactly a walk in the park. Many companies smart enough to start validating assumptions often still run into certain errors that...
Right people in the right place at the right time
by Gust de Backer | Jun 19, 2024
My HRM teacher's mission during his career was: get the right people in the right place at the right time 👥. In the world of soccer, it is almost always about big names combined with large sums of money. That sometimes seems to be the case in the world of marketing as...
Sell drills or holes
by Gust de Backer | Jun 19, 2024
Are you drilling or selling holes? 🔩 It is becoming increasingly difficult, especially in a competitive market, to get your target audience to understand the essence of your (marketing) message. After all, people are constantly inundated with ads and see through most...
Brand signatures
by Gust de Backer | Jun 19, 2024
How do you use 3 stripes to grow your brand or business? Many people think: marketing = ads…. Fortunately, putting money into ads is not the only way to grow your brand or business. An underrated, but quite emerging way of marketing, is making sure marketing is...
Frictionless customer journey
by Gust de Backer | Jun 19, 2024
How much money does your/your company throw away by unknowingly sending customers to competitors? When I wanted to buy a bracelet at the Bijenkorf yesterday, I was helped by a friendly saleswoman. She indicated that the bracelet I wanted to buy was not available in my...