How do you use 3 stripes to grow your brand or business?
Many people think: marketing = ads….
Fortunately, putting money into ads is not the only way to grow your brand or business.
An underrated, but quite emerging way of marketing, is making sure marketing is already built into the product (Product Led Growth).
3 great examples of this:
- Adidas: a smart move by Adi Dassler was to acquire a Finnish brand with 3 stripes. This caused everyone to start walking around in shoes with 3 stripes, with each pair of shoes basically acting as a billboard.
- TikTok: thanks in part to offering good content combined with an approachable way of sharing content on various networks, TikTok has grown tremendously in recent years.
- Restaurants: many restaurants are known for one or a few specific dishes, or signature dishes.
In short, start thinking about how to build marketing into your product.
What other great examples do you think of companies that have already built marketing into their product or service?
Link: https://www.linkedin.com/posts/gustdebacker_plg-marketing-growth-activity-7003255739926355968-VvNv/
0 Comments