![BCG Matrix (2026): Meaning and Example [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/BCG-Matrix.png)
The BCG Matrix also known as the Boston Consulting Group Growth-Share Matrix is a strategic marketing model for assessing product lines for relative market growth and sales volume. Do you have several products or services that you want to know what their performance...
![Customer Journey Map (2026): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Journey-Map.png)
The Customer Journey is the process your customers go through with your company. This then covers the first to last interaction someone has with your company. Many companies do not have a map of how their customers orient, what they care about or when the company...
Market research is important for any business.... Most companies fail because they develop something the market doesn't want or because they don't move with the market fast enough. I'm going to show you: What market research is What components are involved in market...
![Product-Market Fit (2026): What, Why and How [+ Pyramid]](https://gustdebacker.com/wp-content/uploads/2023/11/Product-Market-Fit-PMF.png)
Do you already have a Product-Market Fit (PMF)? I've been hearing it more and more lately, the question of whether someone has a PMF yet. Maybe you're already familiar with the term, you already have it or you just want to know how to get it… I'm going to explain to...
The Customer Validation phase comes after you have realized a validated product with the Customer Discovery phase. But. Now you want a scalable sales funnel so you can scale your business. With the help of the Customer Validation phase… Customer Validation Process...
![Problem-Solution Fit: What Is It + How To Get It [Customer Development]](https://gustdebacker.com/wp-content/uploads/2023/11/Problem-Solution-Fit-PSF.png)
The Customer Development Process contains 3 kinds of Fits: Problem-Solution Fit Product-Market Fit Business Model-Market Fit Different Stages of Startups What is a Problem-Solution Fit? The Problem-Solution Fit simply means that you have found a problem with your...
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