![Customer Journey Map (2025): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Journey-Map.png)
The Customer Journey is the process your customers go through with your company. This then covers the first to last interaction someone has with your company. Many companies do not have a map of how their customers orient, what they care about or when the company...
Market research is important for any business.... Most companies fail because they develop something the market doesn't want or because they don't move with the market fast enough. I'm going to show you: What market research is What components are involved in market...
![BCG Matrix (2025): Meaning and Example [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/BCG-Matrix.png)
The BCG Matrix also known as the Boston Consulting Group Growth-Share Matrix is a strategic marketing model for assessing product lines for relative market growth and sales volume. Do you have several products or services that you want to know what their performance...
The Customer Validation phase comes after you have realized a validated product with the Customer Discovery phase. But. Now you want a scalable sales funnel so you can scale your business. With the help of the Customer Validation phase… Customer Validation Process...
![Problem-Solution Fit: What Is It + How To Get It [Customer Development]](https://gustdebacker.com/wp-content/uploads/2023/11/Problem-Solution-Fit-PSF.png)
The Customer Development Process contains 3 kinds of Fits: Problem-Solution Fit Product-Market Fit Business Model-Market Fit Different Stages of Startups What is a Problem-Solution Fit? The Problem-Solution Fit simply means that you have found a problem with your...
![Customer Discovery: in 4 steps from Idea to Validated Product [Guide]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Discovery-Phase.png)
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery...
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