This is a summary of the book Value Proposition Design by Alexander Osterwalder, Alan Smith, Yves Pigneur, Greg Bernarda & Trish Papadakos. Do you find that you: Get frustrated with unproductive meetings and misaligned teams? Find it difficult to create real value...
![Lean Canvas (2025): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/Lean-Canvas.png)
The Lean Canvas is practical and focused on validating an idea, it ensures that you are not going to bring a service or product to market that no one is waiting for. Do you want to bring your product or service to market more effectively? I'm going to explain to you:...
The Customer Validation phase comes after you have realized a validated product with the Customer Discovery phase. But. Now you want a scalable sales funnel so you can scale your business. With the help of the Customer Validation phase… Customer Validation Process...
![Customer Discovery: in 4 steps from Idea to Validated Product [Guide]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Discovery-Phase.png)
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery...
![Product-Market Fit (2025): What, Why and How [+ Pyramid]](https://gustdebacker.com/wp-content/uploads/2023/11/Product-Market-Fit-PMF.png)
Do you already have a Product-Market Fit (PMF)? I've been hearing it more and more lately, the question of whether someone has a PMF yet. Maybe you're already familiar with the term, you already have it or you just want to know how to get it… I'm going to explain to...
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