![Business-Driven Marketing (BDM): 8 Steps to Drive Business Impact [+14 Templates]](https://gustdebacker.com/wp-content/uploads/2024/07/Business-Driven-Marketing-BDM.png)
Is your marketing not delivering the growth for your Scale-Up that it should? Companies spend an average of 9.5% of annual sales on marketing. Yet you feel you're missing out on sales. That you're not getting the maximum growth out of your Scale-Up. You lack knowledge...
![Customer Journey Map (2025): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Journey-Map.png)
The Customer Journey is the process your customers go through with your company. This then covers the first to last interaction someone has with your company. Many companies do not have a map of how their customers orient, what they care about or when the company...
![Cognitive Biases (2025): Complete List of 151 Biases [Psychology]](https://gustdebacker.com/wp-content/uploads/2023/11/151-Cognitive-Biases.png)
Cognitive biases, there are so many of them... Decisions we make based on emotion, cognitive biases are irrational 'errors' that are programmed into people's brains and affect the decision-making process. Plenty of different articles have been written and an entire...
![Business Model Canvas [+ Template]: How-to & Examples](https://gustdebacker.com/wp-content/uploads/2023/11/Business-Model-Canvas-BMC.png)
The Business Model Canvas is your complete business on 1 a4's sheet... How do you make sure you keep an overview in the chaos and also innovate in time? In this article, I'll show you: What the Business Model Canvas is How to fill in the Business Model Canvas And I'll...
![Pricing Strategies (2025): 17 Ways to Determine Your Price [B2B & B2C]](https://gustdebacker.com/wp-content/uploads/2023/11/Pricing-Strategies.png)
So many different pricing strategies... Which one fits your business? In recent decades, profits were optimized through several new pricing strategies. I've worked out 17 different pricing strategies for you, let's take a look: What is a pricing strategy? A pricing...
![Decision Making Unit (DMU): B2B & B2C Buying Center [+ Example]](https://gustdebacker.com/wp-content/uploads/2023/11/Decision-Making-Unit-DMU.png)
A Decision Making Unit (DMU) shows who will be involved in the buying process, but how do you find these people? You have a product or service that you want to sell, but in order to do so you first need to convince several people. I'm going to show you: What a...
✔ Discover the secrets of successful companies.
✔ Make better decisions and avoid bad choices.
✔ Never miss out on any growth for your company.