This is a summary of the book Value Proposition Design by Alexander Osterwalder, Alan Smith, Yves Pigneur, Greg Bernarda & Trish Papadakos. Do you find that you: Get frustrated with unproductive meetings and misaligned teams? Find it difficult to create real value...
![SWOT Analysis: Determine Your Marketing Strategy [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/SWOT-Analysis.png)
The SWOT Analysis is a tool for identifying your company's strengths, weaknesses, opportunities and threats.... Every marketer is familiar with SWOT and more or less familiar with it. However, the problem with the standard SWOT Analysis is that it doesn't have action...
![Account-Based Marketing (ABM): What, Why and How [B2B]](https://gustdebacker.com/wp-content/uploads/2023/11/Account-Based-Marketing-ABM.png)
Account-Based Marketing ensures that you focus on your most potential customers... Are you wasting too many resources on accounts that don't end up becoming customers? What if you could market directly to your most potential accounts in a relevant and effective way....
The Customer Development Process is described in The Four Steps to The Epiphany by Steve Blank and is the precursor to the book The Lean Startup by Eric Ries. The Customer Development Process ensures that you create a product or service for which there is a real...
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