The AARRR Framework (Pirate Metrics), provides a way to map your entire customer journey and discover where your business is missing out on growth... Sounds almost too good to be true, but I'm going to show you: What the Pirate Metrics are and what AARRR stands for...
![Business Model Canvas [+ Template]: How-to & Examples](https://gustdebacker.com/wp-content/uploads/2023/11/Business-Model-Canvas-BMC.png)
The Business Model Canvas is your complete business on 1 a4's sheet... How do you make sure you keep an overview in the chaos and also innovate in time? In this article, I'll show you: What the Business Model Canvas is How to fill in the Business Model Canvas And I'll...
![Pricing Strategies (2025): 17 Ways to Determine Your Price [B2B & B2C]](https://gustdebacker.com/wp-content/uploads/2023/11/Pricing-Strategies.png)
So many different pricing strategies... Which one fits your business? In recent decades, profits were optimized through several new pricing strategies. I've worked out 17 different pricing strategies for you, let's take a look: What is a pricing strategy? A pricing...
![OGSM Model (2025): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/OGSM-Model.png)
OGSM Model: a solution that helps with strategic planning and goal setting. You know where you want to go, but you don't have a clear picture of how you're going to get there. Ideas and goals are often not realized because there is no clear planning associated with...
![Decision Making Unit (DMU): B2B & B2C Buying Center [+ Example]](https://gustdebacker.com/wp-content/uploads/2023/11/Decision-Making-Unit-DMU.png)
A Decision Making Unit (DMU) shows who will be involved in the buying process, but how do you find these people? You have a product or service that you want to sell, but in order to do so you first need to convince several people. I'm going to show you: What a...
This is a summary of the book Value Proposition Design by Alexander Osterwalder, Alan Smith, Yves Pigneur, Greg Bernarda & Trish Papadakos. Do you find that you: Get frustrated with unproductive meetings and misaligned teams? Find it difficult to create real value...
✔ Discover the secrets of successful companies.
✔ Make better decisions and avoid bad choices.
✔ Never miss out on any growth for your company.