Market research is important for any business.... Most companies fail because they develop something the market doesn't want or because they don't move with the market fast enough. I'm going to show you: What market research is What components are involved in market...
![SWOT Analysis: Determine Your Marketing Strategy [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/SWOT-Analysis.png)
The SWOT Analysis is a tool for identifying your company's strengths, weaknesses, opportunities and threats.... Every marketer is familiar with SWOT and more or less familiar with it. However, the problem with the standard SWOT Analysis is that it doesn't have action...
![TAM SAM SOM (2025): Meaning and Examples [+ Free Template]](https://gustdebacker.com/wp-content/uploads/2023/11/TAM-SAM-SOM-Model.png)
The TAM SAM SOM Model helps you map out your market size and let's you calculate the market share that you want to capture... You have a product or service but don't know exactly how to formulate a good go-to-market strategy. There are dozens of different marketing...
![Brand Identity (2025): Effectively Build Your Brand [+ Models]](https://gustdebacker.com/wp-content/uploads/2023/11/Brand-Identity.png)
A good brand identity is indispensable for any business to ensure that potential customers consider the brand and know what the brand stands for. Building a brand is a lengthy and relatively difficult process, but I'm going to show you: What a brand identity is and...
![North Star Metric (2025): Your NSM in 9 Steps [+ OMTM]](https://gustdebacker.com/wp-content/uploads/2023/11/North-Star-Metric-NSM-One-Metric-That-Matters-OMTM.png)
You're struggling to keep your organization focused on a single point, but you've heard of the North Star Metric… Departments and people within your company have different priorities making it tremendously difficult to get all noses pointed in the same direction. I'm...
![BCG Matrix (2025): Meaning and Example [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/BCG-Matrix.png)
The BCG Matrix also known as the Boston Consulting Group Growth-Share Matrix is a strategic marketing model for assessing product lines for relative market growth and sales volume. Do you have several products or services that you want to know what their performance...
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