![Decision Making Unit (DMU): B2B & B2C Buying Center [+ Example]](https://gustdebacker.com/wp-content/uploads/2023/11/Decision-Making-Unit-DMU.png)
A Decision Making Unit (DMU) shows who will be involved in the buying process, but how do you find these people? You have a product or service that you want to sell, but in order to do so you first need to convince several people. I'm going to show you: What a...
![Account-Based Marketing (ABM): What, Why and How [B2B]](https://gustdebacker.com/wp-content/uploads/2023/11/Account-Based-Marketing-ABM.png)
Account-Based Marketing ensures that you focus on your most potential customers... Are you wasting too many resources on accounts that don't end up becoming customers? What if you could market directly to your most potential accounts in a relevant and effective way....
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