![Business-Driven Marketing (BDM): 8 Steps to Drive Business Impact [+14 Templates]](https://gustdebacker.com/wp-content/uploads/2024/07/Business-Driven-Marketing-BDM.png)
Is your marketing not delivering the growth for your Scale-Up that it should? Companies spend an average of 9.5% of annual sales on marketing. Yet you feel you're missing out on sales. That you're not getting the maximum growth out of your Scale-Up. You lack knowledge...
![OGSM Model (2025): How-to & Examples [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/OGSM-Model.png)
OGSM Model: a solution that helps with strategic planning and goal setting. You know where you want to go, but you don't have a clear picture of how you're going to get there. Ideas and goals are often not realized because there is no clear planning associated with...
![SWOT Analysis: Determine Your Marketing Strategy [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/SWOT-Analysis.png)
The SWOT Analysis is a tool for identifying your company's strengths, weaknesses, opportunities and threats.... Every marketer is familiar with SWOT and more or less familiar with it. However, the problem with the standard SWOT Analysis is that it doesn't have action...
![North Star Metric (2025): Your NSM in 9 Steps [+ OMTM]](https://gustdebacker.com/wp-content/uploads/2023/11/North-Star-Metric-NSM-One-Metric-That-Matters-OMTM.png)
You're struggling to keep your organization focused on a single point, but you've heard of the North Star Metric… Departments and people within your company have different priorities making it tremendously difficult to get all noses pointed in the same direction. I'm...
![Customer Discovery: in 4 steps from Idea to Validated Product [Guide]](https://gustdebacker.com/wp-content/uploads/2023/11/Customer-Discovery-Phase.png)
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery...
✔ Discover the secrets of successful companies.
✔ Make better decisions and avoid bad choices.
✔ Never miss out on any growth for your company.