![Decision Making Unit (DMU): B2B & B2C Buying Center [+ Example]](https://gustdebacker.com/wp-content/uploads/2023/11/Decision-Making-Unit-DMU.png)
A Decision Making Unit (DMU) shows who will be involved in the buying process, but how do you find these people? You have a product or service that you want to sell, but in order to do so you first need to convince several people. I'm going to show you: What a...
This is a summary of the book Value Proposition Design by Alexander Osterwalder, Alan Smith, Yves Pigneur, Greg Bernarda & Trish Papadakos. Do you find that you: Get frustrated with unproductive meetings and misaligned teams? Find it difficult to create real value...
Market research is important for any business.... Most companies fail because they develop something the market doesn't want or because they don't move with the market fast enough. I'm going to show you: What market research is What components are involved in market...
![SWOT Analysis: Determine Your Marketing Strategy [+ Template]](https://gustdebacker.com/wp-content/uploads/2023/11/SWOT-Analysis.png)
The SWOT Analysis is a tool for identifying your company's strengths, weaknesses, opportunities and threats.... Every marketer is familiar with SWOT and more or less familiar with it. However, the problem with the standard SWOT Analysis is that it doesn't have action...
![TAM SAM SOM (2025): Meaning and Examples [+ Free Template]](https://gustdebacker.com/wp-content/uploads/2023/11/TAM-SAM-SOM-Model.png)
The TAM SAM SOM Model helps you map out your market size and let's you calculate the market share that you want to capture... You have a product or service but don't know exactly how to formulate a good go-to-market strategy. There are dozens of different marketing...
![Brand Identity (2025): Effectively Build Your Brand [+ Models]](https://gustdebacker.com/wp-content/uploads/2023/11/Brand-Identity.png)
A good brand identity is indispensable for any business to ensure that potential customers consider the brand and know what the brand stands for. Building a brand is a lengthy and relatively difficult process, but I'm going to show you: What a brand identity is and...
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